Healthy 365 App: UX Case Study
| User Interface Design (UI) | User Experience Design (UX) |Mobile Application |
Timeline: 7 weeks
Project Overview
Healthy 365 is a health and diet tracking mobile application that was developed by the Health Promotion Board (HPB), Singapore.
These core app features help to track daily diet and steps tracking and providing incentives for making healthier choices, List nearby events, eateries, exercise facilities and routes.
My Role
This project was undertaken as part of my case study. My job role of this project is to find what are the problem that user faced and to redesign the mobile application for better user experience. I will be doing user research, user insights, user journey and prototype.
Goal and Objective
The goal of this app is to lead a lasting healthy habit for users. With this case study, I would like to Improve service blueprint to complement the app experience, increase app usability and retain users long-term
loyalty.
Findings
User Behaviour
Before improve the prototype I did some shadowing for the existing users, so this is the findings that I get.
- Users open the app for one use
They don’t normally switch between functions
Each app pick-up has a specific goal/use - Majority of users use this app to get rewards/discounts Most in-app actions are done to this end: syncing steps, scanning QR codes, participating in challenges.
- Most users do not use the other features e.g., Diet journal, events.
Not aware, not interested, or have other apps that better serve their needs, the number of information in menu too many no time to explore.
From the findings I come out with some cons and pros about the app.
Cons
- Complicated navigation
Unconventional design elements e.g., scrollable navigation bar at the bottom No single area to see all app functions - No priority given to frequent actions
e.g., no direct link to Diet Journal page (accessible only from scrolling on homepage) - Latency
Slow loading times All app functionality disabled when loading Some screens lack a loading/progress indicators
Pros
- My Healthy Points
Eat Drink Shop Healthy Challenge digital passport with more rewards that can be earned along with Health points when you make healthier purchases - Nearby
Nearby listing and map views on HPB events, healthier eateries, exercise facilities and routes in your vicinity - Challenges
With different Health Challenges that enable you to step up to get healthy, earn Health points and redeem rewards
Competitor Analysis
For better understanding and make an improvement for the existing app I also did a simple competitor analysis between My FitnessPal and Healthy365 so this is the result that I get.
Persona
Based on the research findings, I set up this personas. I referred to the persona throughout the entire design process
- Through user research I created persona.
- For this persona, I focused on the scenarios, needs and frustrations. These information are crucial to understand what is valuable to the users and what affects churn rate
Through the persona, I also learnt that
- Usability issues heavily affected the users’ motivation to remain engaged with the app
Defining the problem
Problem Statement
Based on the personal I come out with this How Might We? So I can focus on the problem statement to improve the app. The HMW questions as below
• HMW improve the layout and function
• HMW simplify the step of diet journal for the user to use it seamlessly
Solutions Statement
Based on the problem statement I also come out with solutions statement to guide me better with the direction to do a further improvement for the app.
Simplify
- Reduce the steps of the task or simplify the data
Reduce the Number of Navigation Bar
- The number of information in menu needs to be reduced. Need to focus the things that really matter in an app
Customize
- Focus on user needs and goals. Be more personalised
User Needs vs Business Goal
During the discovery process. I get the final conclusion for the User Needs and Business Goal as below:
User goals
According to my personal research findings. From the user’s point of view, when the user’s accesses the application. This are the 3 areas user’s like to see the improvement.
Improve Core Functionality
The original User flow
Current Prototype
There are a total of 10 menus in the current application with different functionality and highlights. Sample are shown below. Which I think is too complicated for the user’s.
Based on the original user flow, I also do a graph for priority requirements of the application so when I redesign the app this can be consider based on the prioritize needs
Proposed User Flow
Reducing from 10 menu buttons to 5 menu buttons
This can help to reduce the unnecessary confusion for the user’s. Instead of scrolling menu navigations put it 5 menu buttons for permanent can help them see the whole navigation menu clearly.
This is the task flow when user’s access the application
Wireframe
User Journey Map for Navigations
Before and after improvement
Validations
Based on the before and after improvement for the application I come out with the checklist for the validations this is the result I get from the potential user’s
Mobile Application Link:
https://www.figma.com/proto/zTa1cacnLOC773EBRohE17/Healthy365?node-id=37%3A6343&scaling=scale-down
Reflection
This case study has been exciting and challenging at the same time. Although I had a very short timeline for this project, I learned not to validate through assumptions but to research and observe user behaviour on the product. Given an opportunity for further development, I would like to design a more diversified function to deal with different users needs. Help and encourage users to make better use of the application to pursue a healthy lifestyle.
Thank you for reading
Have a nice day!
